Bo

Packaging
Visual Design
Branding
Behold Bo, an ungendered deodorant brand developed by Catiln René and myself. We set out to create a product that addresses user concerns and values, catering to diverse individual needs. Unlike traditional conglomerates with unnecessarily gendered products, our inclusive approach aims to meet the needs of all consumers.

Process 

Research

We analyzed deodorant brands and discovered a lack of un-gendered options for underarm products. Regardless of gender labels, people prioritize scent and value high-performance products. Our two user personas, developed through interviews and surveys, informed our brand characteristics.

résumé