Helms Workshop
Helms Workshop is an Austin-based brand and design studio. As Production Designer, I supported a range of simultaneous client engagements across brand identity, motion, print, apparel, and packaging — receiving design assets from the Helms team and taking them through production, preflight, and handoff.
January 2025 – October 2025
Production design
Motion
Kerbey Lane Cafe
Helms had recently completed a new brand identity for Kerbey Lane Cafe, an Austin diner and institution. I animated existing brand assets for social media and web — extending the static identity into a set of looping GIFs.
Brand & Identity
Roxie’s Hill Country Kitchen: Brand Guidelines
The Helms design team developed the brand identity for Roxie's Hill Country Kitchen. I finalized and packaged the complete brand asset suite — logo family, monogram, color, typography, clear space and minimum size documentation — and produced the brand guidelines document for client handoff.
Starcom Worldwide: Rebrand
Helms contributed to the rebrand of Starcom Worldwide, a global media and communications agency. I supported production across collateral, print, and merch — business cards, presentation templates, brochures, white sheet templates, vinyl office murals, and branded apparel — preparing final files across formats for a global rollout.
Unlock MLS: Brand & Campaign
The Austin Board of Realtors contracted Helms to develop branding and a large-scale advertising campaign for Unlock MLS. I updated brand assets — wordmarks, color, illustrations, and usage guidelines — and finalized marketing collateral across digital, print, and out-of-home formats.
Lake Hour: Merch
Lake Hour is a canned cocktail brand whose identity had recently been completed by Helms. I produced mechanicals for approximately 20 shirt SKUs — screenprinted and embroidered — along with hats, swim shorts, and tote bags.
Packaging
Austin Beer Works: Palmas Paloma
Lake Hour is a canned cocktail brand whose identity had recently been completed by Helms. I produced mechanicals for approximately 20 shirt SKUs — screenprinted and embroidered — along with hats, swim shorts, and tote bags.
El Arroyo Salsa
El Arroyo is an Austin institution known for its roadside marquee sign. I prepared final packaging mechanicals for three salsa SKUs across six sign copy variations each — meeting food packaging regulatory requirements including nutritional facts layout — with a custom zigzag dieline executed across all eighteen label variants.
Helms Workshop
Helms Workshop is an Austin-based brand and design studio. As Production Designer, I supported a range of simultaneous client engagements across brand identity, motion, print, apparel, and packaging — receiving design assets from the Helms team and taking them through production, preflight, and handoff.
January 2025 – October 2025
Production design
Motion
Kerbey Lane Cafe
Helms had recently completed a new brand identity for Kerbey Lane Cafe, an Austin diner and institution. I animated existing brand assets for social media and web — extending the static identity into a set of looping GIFs.
Brand & Identity
Roxie’s Hill Country Kitchen: Brand Guidelines
The Helms design team developed the brand identity for Roxie's Hill Country Kitchen. I finalized and packaged the complete brand asset suite — logo family, monogram, color, typography, clear space and minimum size documentation — and produced the brand guidelines document for client handoff.
Starcom Worldwide: Rebrand
Helms contributed to the rebrand of Starcom Worldwide, a global media and communications agency. I supported production across collateral, print, and merch — business cards, presentation templates, brochures, white sheet templates, vinyl office murals, and branded apparel — preparing final files across formats for a global rollout.
Unlock MLS: Brand & Campaign
The Austin Board of Realtors contracted Helms to develop branding and a large-scale advertising campaign for Unlock MLS. I updated brand assets — wordmarks, color, illustrations, and usage guidelines — and finalized marketing collateral across digital, print, and out-of-home formats.
Lake Hour: Merch
Lake Hour is a canned cocktail brand whose identity had recently been completed by Helms. I produced mechanicals for approximately 20 shirt SKUs — screenprinted and embroidered — along with hats, swim shorts, and tote bags.
Packaging
Austin Beer Works: Palmas Paloma
Lake Hour is a canned cocktail brand whose identity had recently been completed by Helms. I produced mechanicals for approximately 20 shirt SKUs — screenprinted and embroidered — along with hats, swim shorts, and tote bags.
El Arroyo Salsa
El Arroyo is an Austin institution known for its roadside marquee sign. I prepared final packaging mechanicals for three salsa SKUs across six sign copy variations each — meeting food packaging regulatory requirements including nutritional facts layout — with a custom zigzag dieline executed across all eighteen label variants.
Helms Workshop
Helms Workshop is an Austin-based brand and design studio. As Production Designer, I supported a range of simultaneous client engagements across brand identity, motion, print, apparel, and packaging — receiving design assets from the Helms team and taking them through production, preflight, and handoff.
January 2025 – October 2025
Production design
Motion
Kerbey Lane Cafe
Helms had recently completed a new brand identity for Kerbey Lane Cafe, an Austin diner and institution. I animated existing brand assets for social media and web — extending the static identity into a set of looping GIFs.
Brand & Identity
Roxie’s Hill Country Kitchen: Brand Guidelines
The Helms design team developed the brand identity for Roxie's Hill Country Kitchen. I finalized and packaged the complete brand asset suite — logo family, monogram, color, typography, clear space and minimum size documentation — and produced the brand guidelines document for client handoff.
Starcom Worldwide: Rebrand
Helms contributed to the rebrand of Starcom Worldwide, a global media and communications agency. I supported production across collateral, print, and merch — business cards, presentation templates, brochures, white sheet templates, vinyl office murals, and branded apparel — preparing final files across formats for a global rollout.
Unlock MLS: Brand & Campaign
The Austin Board of Realtors contracted Helms to develop branding and a large-scale advertising campaign for Unlock MLS. I updated brand assets — wordmarks, color, illustrations, and usage guidelines — and finalized marketing collateral across digital, print, and out-of-home formats.
Lake Hour: Merch
Lake Hour is a canned cocktail brand whose identity had recently been completed by Helms. I produced mechanicals for approximately 20 shirt SKUs — screenprinted and embroidered — along with hats, swim shorts, and tote bags.
Packaging
Austin Beer Works: Palmas Paloma
Lake Hour is a canned cocktail brand whose identity had recently been completed by Helms. I produced mechanicals for approximately 20 shirt SKUs — screenprinted and embroidered — along with hats, swim shorts, and tote bags.
El Arroyo Salsa
El Arroyo is an Austin institution known for its roadside marquee sign. I prepared final packaging mechanicals for three salsa SKUs across six sign copy variations each — meeting food packaging regulatory requirements including nutritional facts layout — with a custom zigzag dieline executed across all eighteen label variants.